Denise Pines – National Marketing, Corporate Partnership Development

Denise Pines – National Marketing, Corporate Partnership Development

Partner: President & CEO: Pines One Publications

Career Experience

üExecutive Producer: America I AM: The African American Imprint, created by Tavis Smiley.
üDenise Pines is responsible for strategic planning, business development and the day-to-day operations of Pines One Publications.
üPines One Publications is a communications and brand strategy firm established to support organizations and corporations who want to develop successful programs for people of color.
üPines One Publications has created TV and radio programs, publications and videos and signature events for fortune 500 companies like Microsoft and Hewlett-Packard to Civil Rights and advocacy organizations like the NAACP and The Smiley Group, Inc.
üPrior to starting her business over 15 years ago, Ms. Pines held management positions at AT&T, Neiman Marcus, Louis Vuitton, and KPIX-TV in San Francisco.

Education

üMasters - International Trade Management - JFK University – Stanford University
üMasters Certification - Management Publishing - Stanford University
üB. S. – Marketing – San Francisco State University

Career Accomplishments

üThe Smiley Group, Inc. – Tavis Smiley

Coordinated Tavis Smiley participation in Census 2000 Awareness campaign – BET programming & TJMS Road Tour. Provide strategic brand direction and tactical implementation to the holding company with specific roles in each sub divisions: Tavis Smiley Presents (Executive Producer), TS Media (Creative Consultant), Smiley Radio Properties (Creative Consultant), and Tavis Smiley Foundation (Board member).

üMicrosoft Corporation

Develop the key program components and implementation strategy for Microsoft’s 14-city “Build Your Business Tour” for African Americans and Hispanics a three program that reached 350,000 small business owners. From concept to completion, developed Microsoft’s first domestic and international diversity video for internal and external use. Provided a variety of diversity related services from video and publications to expos and celebrity events.

üU. S. Census Bureau

Designed and published U.S. Census Bureau – Partnership Corporate Report – Volumes I & II. (1999 to 2001). Developed CD-ROM products for internal and external use.

üSykes Communications